Starting with the right plan is a must; you'll be surprised how fast you can get to page one and increase your traffic.
Developing a search engine optimization strategy or SEO strategy to achieve page one rankings, you need to do a razor sharp competitive analysis of the websites that are already there. Expecting to reach page one without an accurate analysis of the competition will lead to expending time and resources in a battle you may not be able to win. On the other hand, if you understand the competition and find the entry points that are vulnerable, a well planned SEO strategy can bring your company to page one of the search results and deliver an outstanding ROI more quickly and efficiently than you thought possible.
Competitive analysis is the first part of your strategy
To do an effective competitive analysis, it is critical to do an in-depth keyword analysis to find out which keywords, both broad match and long tail phrases, are being searched for by your customers. Once you have a complete understanding of which keywords are being searched and how many searches are being made, you can evaluate each term for page one vulnerability. In other words, what are your chances of reaching page one for those phrases? A proper competitive analysis will enable you to pick the battles you can win quickly and go after those first, and prevent you from wasting resources on keywords you won’t be able to win without substantial time and investment.